Management Team Member

Dr. Pedro Longart is a highly accomplished business strategist, academic, consultant, and management professional with extensive international experience across business development, marketing, consumer behaviour, operations, and strategic leadership. As Chief Business Advisor to DeGesh Group, he provides expert guidance on business growth, market positioning, innovation, and organisational strategy, helping the Group identify and capitalize on emerging opportunities while delivering sustainable value to its stakeholders. Prior to joining DeGesh Group, Dr. Longart founded and led Longart Consulting, providing strategic advisory services to businesses seeking growth, market expansion, and enhanced customer engagement. His consultancy work has focused particularly on consumer insights, digital transformation, marketing strategy, and business innovation. Also, Dr. Longart has held leadership and teaching roles at several higher education institutions in the United Kingdom, delivering executive education and postgraduate programmes in marketing, strategy, consumer behaviour, and business management. He is widely recognised for his research on consumer decision-making and customer behaviour, particularly within service industries. turn2search4 A respected thought leader and advisor, Dr. Longart combines analytical rigor with practical business experience, enabling him to support organisations in navigating complex challenges, identifying growth opportunities, and developing effective, evidence-based strategies. His commitment to excellence, innovation, and sustainable business practices makes him a valuable asset to DeGesh Group’s leadership team and its long-term vision for growth and impact.